Day 2: Digging Deeper

Today the ideas for the brand mark that were started yesterday were explored more deeply. The students refined some ideas, added to others, and explored a few more. They also started working on ideas for the Launch (press) kit that will be used, in conjunction with the brand mark, to help raise awareness in the US and encourage some participation from American Universities and schools.

Day 1: The Adventure Begins...

Class began at 9 am. The student groups presented an overview and summation of what they gleaned from the pre-class readings and movies. They also shared what their hopes and fears were going into the course. Then the class settled into working on ideation. "Fat Markers on Tish." "Big Ideas." The day concluded with relaxed presentations of where the creative exploration had taken them so far. Chapman Alum and 2013 London class member, Devin Valdivia, paid a visit and shared his thoughts and insights with the class. Look closely and you can see the Val was in the spirit with her I Heart London shirt.

Many meetings take place prior to the course beginning. Professor Leland and Chimenti meet regularly to plan, coordinate, and promote the course. These meetings help make the course a great experience for both student and client. To read more on how it benefits the student please read: Giving University Students a Competitive Edge

history, planning, and prepatory meetings

Professor Ron Leland and Eric Chimenti have been taking students to London as part of Art 393 Sustainable design. The course was designed to give Chapman University students the opportunity to work on "real world" communication design problems in an international setting. The idea for the course was hatched in 2007 and after much planning and discussion it began in 2009, first to work on the London 2012 Olympics, and after to work with engineers and urban planners on a “living cities” project. Beginning June 29 2015, our client, Lunar Mission One (LM1) in London, asked Chapman University to create and develop communication materials creating emotional interest and encouraging students to share their concepts and design ideas. Middle schools, high schools and universities are the target. This is a five-week project with a deadline of July 31, 2015. LM1 is charged with building a spacecraft to land on the moon for scientific study that involves: - Exploring the moon’s interior including drilling a core sample - Investigate a permanent manned base - Examine the potential for astronomy from the moon LMI will also be looking for a way to "fill" the core sample hole with DNA and digital data archiving of the human race and the earth's ecosystem will be placed in a time capsule and left on the moon. The summer of 2014 saw the planning begin in earnest with multiple informational meetings happening in the Fall, Winter, and Spring. By the end of March we had assembled our team of 13 students. On April 24 and May 8 we officially met to go over logistics and project specifics. A Facebook group was also set up to provide a platform for the group to share and brainstorm.

The students have "homework" before the course begins: The are to watch 3 movies to help them wrap their heads around space travel and the task Lm1 is attempting.

They had to read 3 books to help them understand their strengths, how to work in a team, and how to use inquisitiveness to enhance creativity.

The students are also working on a t-shirt design for our team while abroad.